Creativity, Marketing

Yanquelen Arte

Branding

How this good idea came up.

“Yanquelen Arte” is a brand from an artisan that works in jewelry made of silver and crystal beads. She pick the name from the word “Yanquelen” which means jewel in Mapudungun language. Honouring her heritage, and with this idea in mind, we develop a concept that mix the spiritual meaning from the ancestors in a new way. Also the selection of colours means tranquility and spirituality. 

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Summary.

Client.

Yanquelen Arte

Location.

Valparaíso, Chile.

Date.

November 2020

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The detail.

Our diversity is our strength.​

For "Yanquelén Arte" we went for a design with elements from the chilean ancient culture. the humanoid figure at the center, means "good spirit" in Mapudungun language, and the petals represent beads and also a radial expansion of energy.

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So What's Next?

Call us and Let’s Work Together.

Contact us for new project.

Whether you are starting a new project or need an update to an existing one, we are ready to help. Keenly SmArt Design provides multiple opportunities to engage clients with our services.

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