Creativity, Marketing, Strategy, Tech Experts

Kursus

Branding, Graphic & Development

How this good idea came up.

Kursus is an e-learning intranet platform, specially created and designed for a Mining company, to help them train labour and staff in different areas of the industry such as the use of tools, self-protection, and company security rules.

One of the specifications in the brief was the user: most of them are non-tech savvy. Considering this it was a challenge for us to design for them a platform easy to use and easy to follow the steps of a course system.

To make this possible, we choose a reduced color palette, organize the information in an easy and natural way to navigate. Also, we include a review forum to listen to the users in the first launch, to make it better.

Brand.

These are you, this is your legacy.

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Summary.

Client.

Company name protected by confidentiality agreement.

Location.

Chuquicamata, Chile.

Date.

September, 2018.

Campaign.

Kursus WebApp!

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The detail.

How we create the brand name.

KURSUS: We work with our client to build the brand, something short and easy to remember: kursus, the German word for course (English) and curso (Spanish), the three languages of the app, and all of them share the same etymology: cursus in Latin.

COLOR AND TYPO: To transform the idea into a logotype, we use orange. This color is related to confidence, brightness, and success, supported by a bold handwriting font style.

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So What's Next?

Call us and Let’s Work Together.

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